When creating any type of design one of the most important things to consider is the typography. This is the visual component of written word when printed it is the art and technique of arranging type, type meaning letters and characters which consists of multiple components such as typeface, font, size and other components such as serif, kerning and everything that makes a text visually stimulating. Typography is the difference between …
On the left a simple letter which hasn’t been rendered at all. Now there isn’t anything wrong with the one on the left its simply the letter P (and as long as its not comic sans its all good), but it is aesthetically unappealing and has no flare or anything interesting to it (depending on the case can be the ideal choice). While the one on the right compared to the left instantly calls attention is clearly more interesting and visually stimulating, not to say that the one on the right is always going to be a better choice but in this scenario and for its intended purpose it is. At its core though typography is simply the idea that the exact same text can convey different messages and emotion depending how it is visually displayed.
On the right is an example of different typography and showing that how you visually display the same word can send a different message. I believe that each version says something different about what the person is trying to achieve.
When looking at typography and choosing typefaces there are few things that you should consider that will help create good typography. One is being aware of font communication. fonts should never just be randomly chosen on what you find the most appealing at the moment as it will in most cases not provide an effective result as there is an inherent psychology associated with certain types of fonts this could mean poor association between the font and whats actually been written. an example is the picture to the right.
If you analyse this picture you will realise these font selections will seem very poor. The reason is that there is a major disconnect between the visual personality of the font selections and the words written with them. You would almost never see the world’s leading ultimate fighting champion exclaimed in a pretty script font. By the same token you would probably never use Cooper Black on your wedding invitations. We have become accustomed to seeing different types of fonts used for certain purposes.
Every font communicates certain attributes on a both a conscious and a subconscious level the two main area being gender and era a good example of a font associating well with whats actually being written is the picture to the right.The first two fonts strongly communicate a specific bygone era. Similarly, the next two fonts each possess strongly associated gender-based characteristics. Thick fonts with hard edges tend to look more masculine and manly while curvy, thin fonts appear feminine and girly.